In collaboration with Makelove Agency, we spearheaded a campaign to engage PepsiCo employees across the EU in the GROSS (Get Rid of Stupid Stuff) programme. The initiative aimed to eliminate inefficiencies, streamline processes, and promote a more productive work environment.

Creative Campaign

To convey the programme’s message, we used relatable real-world metaphors. For example, inefficiencies were compared to a complicated commute: no one would take 21 underground transfers when only one is needed. These scenarios were depicted across posters, banners, and emails to reflect common workplace issues such as redundant meetings, unnecessary calls, and excessive bureaucracy.

To further boost engagement, we introduced a gamified element. Employees submitted ideas online, contributing to a visual “rubbish bin” that filled up with each proposal. The goal was to fill the bin completely, driving healthy competition and increased participation.

Results & Impact

We maintained campaign momentum by sharing top ideas and progress updates. The most impactful suggestions were reviewed and approved by a company commission for implementation. This initiative not only improved processes but also fostered employee collaboration and engagement across PepsiCo’s operations.