In collaboration with Makelove Agency, we developed a campaign to position L’Oréal as a place where professionals can thrive without compromising their individuality. The initiative also aimed to increase male engagement, targeting a 30% share of monthly visitors to the career website.

Brand Essence

At L’Oréal, employees are encouraged to define their professional paths, supported by a company culture that helps them overcome external pressures and pursue success on their own terms.

Creative Platform

Together with Makelove Agency, we created a campaign centred on authenticity and self-empowerment. It encourages candidates to make career choices aligned with their individuality rather than societal expectations. The message highlights L’Oréal’s commitment to fostering a supportive environment for both personal and professional growth.

Global Execution

The campaign was strategically tailored for diverse regions, including CIS, EU, LATAM, and Asia. Messaging and visuals were designed to resonate with local audiences, particularly focusing on increasing engagement among male professionals.