L'Oréal
Project Info
- Employer Brand Activation
- 2017
- L'Oréal
- www.loreal.com
Elevating L’Oréal’s Employer Brand with the ‘Take a Challenge’ Campaign
Brand Essence
L’Oréal’s brand invites candidates to embrace success by taking on challenges and creating their own trends.
Creative Platform
The tagline ‘Take a Challenge’ empowers talent to face the dynamic demands of the industry. We designed a minimalistic visual concept featuring accidental typography and bold colour contrasts. Moving beyond traditional cosmetic palettes, we opted for neutral, unisex tones to ensure wide appeal.
Global Reach
This strategy was tailored for diverse markets, including the CIS, EU, LATAM, and Asia, creating a unified yet adaptable employer brand for L’Oréal across regions.
